Affordable SEO Services – How BudgetRank Changed SEO

Affordable SEO Services. It’s a concept that’s as inviting as it is off putting. It’s an inviting idea because we would all love to rank on page one of google, and we would all like that to be as affordable as possible. But it’s off putting because there are so many SEO brands out there, claiming to work wonders, but just don’t ever deliver. BudgetRank was carefully developed to be a real solution, based here in the USA. We’re actually not a company, we’re what’s known as a spin-off…a company built as an extension of another company. Think Toyota and Lexus. In fact, if you’ve worked in marketing at a Fortune 500, you’ve probably heard of our “Lexus” parent company, NetFly.

The BudgetRank story – How we dominated the Affordable SEO market and got big. At NetFly, practiced what we preached, and got dominant rankings for the keywords that were most important to us. This didn’t just get us new small business clients, it got us attention from bigger clients, and we found ourselves becoming a bigger player in the industry. It’s every company’s dream! However, we didn’t want to leave our small business clients behind, and we set out to develop a new brand, designed just for them.

What is SEO – go into detail about what SEO is and isn’t, and what parts should be outsourced to free up your time, and what parts should be kept in-house when you’re on a tight budget.

What SEO is not – dis-spell the idea that there is some magical company that works day and night for peanuts. It doesn’t exist on Earth, because the foreigners do even less work than the Americans. If you want something to be cheap, it has to be collaborative! If you want a live-in nanny, you’ll have to pay for ALL of her time! But you just need a maid once a week, you pay for her to cleanup and go, you pay for some of her time…the little bit you can afford. SEO is the same thing.

Which parts of SEO should you outsource when you’re on a budget? – definitely the link building. That’s our specialty here, and it’s what we do. We have that part down to an exact science, and we’re able to focus on it, while you focus on making sure your website is good enough to earn those links in the first place. You should also be leaning on your SEO company for recommendations and action items. The consulting and link-building are worth the price of admission, and we think we have the fairest rates in the country. Because we’re an American company, that can be held accountable, unlike a foreign firm, we think we’re the best affordable solution in the world.

How we help – we network with webmasters around the internet on your behalf. We are experts at it, and we know what it takes to get them to say “yes” to linking to you, and why they might say “no”. We recommend what changes should be made to your website in order to make it more appealing to webmasters in your industry. Then, we show them what you’ve got to offer the world and the industry. Those webmasters will compare the existing resources they are linking to to your website, and update their links. You see, webmasters that Google believes have high authority tend to really care deeply about providing VALUE to their readers. We tell you how to look and be more valuable online, and then we network with authoritative webmasters on your behalf…calling, emailing, posting on their social media, or direct messaging them. We get their attention and say “hey, you have a great blog and I notice you haven’t updated some of these links yet. Our client has created a better resource, so please check it out and update your link if you agree.” The best part of what we do is that it turns into a win-win situation for you our client, them the webmaster, and everybody’s visitors! That kind of hands on consulting and networking on your behalf is definitely the heart and soul of Affordable SEO Services. If anybody tells you differently…well, the proof is in the pudding!

Your role in SEO is not complete

Why it works, and Why BudgetRank is so affordable

How to get the most out of BudgetRank

The things you can do to make every last dollar count – create valuable content that people will want to share, how to know that, etc…, how it makes our job easier and everybody wins that way.

Take advantage of BudgetRank’s work – include that we consult on content as a major value-added service. We’re in the United States, so we’re accountable. We don’t state that we’ll to do everything. We’re a supplement, not a stand-alone. Think of BudgetRank like eating your vegetables. The same way you wouldn’t eat nothing but vegetables to get big and strong, you wouldn’t do nothing but blogging without getting links to gain rank!

How much should so-call Affordable SEO cost? – link to the BudgetRank pricing page

Things that you can get for free – advice is going to be free on an initial consultation. Be wary of the vague ‘we can help’ message without an explanation of how in the conversation ever.

The one cost you will always want to outsource – link building and outreach

The two kinds of Affordable SEO that are out there – the ‘we do it all for less’ is a scam, or an outsource from India…also a scam, the ‘we do a few things you don’t want to do, but should make a difference’ is most-likely legitimate (mention how budgetrank does it this way)

The most-cost effective form of SEO is your own network. Start with people in the industry that you know, and ask for a backlink from them. Try not to return the favor. One-ways are better.

Get your local SEO together

Skip the Wix’s, Weebly’s of the world. They are more problematic than they are worth. Spend the extra money and get wordpress hosting.

Learn SEO in your spare time. 20 minutes in the morning, and 20 minutes at night. That’s 13 hours of education per month!

It starts with goals, not keywords. – figure what kind of traffic you want, and from whom.

Understand the psychology of search. – education to comparative to binary commercial intent.

A little PR can go a long way. Again, it’s about being compelling. See the above paragraph about quality content worth sharing. Do something worth talking about. A good place to start is with local charities. In fact, you can garner free press while doing some good when your local charity gets picked up by the press. At that point, you can say that you’ve been mentioned in that publication.